HTC Corporation (Full name: High Tech Computer Corporation) is a Taiwanese multinational smartphone and tablet manufacturer. Founded in 1997, HTC began as an original design manufacturer and original equipment manufacturer, designing and manufacturing devices such as mobile phones, touchscreen phones, and PDAs based on Windows Mobile OS. After initially making smartphones based mostly on Windows Mobile, HTC expanded its focus in 2009 to devices based on Android, and in 2010 to Windows Phone. HTC is also the pioneer in manufacturing the smartphones with Google Android operating system. As of 2011, HTC primarily releases and markets its smartphones under the HTC brand, ranking as the 98th top brand on Interbrand’s Best Global Brands 2011 report.
HTC has entered into many pioneering areas. It is a founding member of the Open Handset Alliance, a group of handset manufacturers and mobile network operators dedicated to the development of the Android mobile device platform. The HTC Dream was the first phone on the market to use the Android mobile device platform.
The company is credited with creating the first Android smartphone, the first Microsoft-powered smartphone (2002) and the first Microsoft 3G phone (2005). Their first major product, one of the world’s first touch-screen smartphones, appeared in 2000.
After 10 years, the company earned a sound market share and took its place in the high end of smartphone makers. At the Mobile World Congress on 16 February 2011, the GSM Association named HTC the “Device Manufacturer of the Year” for 2011. In April 2011, the company’s market value surpassed that of Nokia, making HTC the third most highly valued smartphone-maker in the world behind Apple and Samsung.
The 2013 HTC One was released in mid-2013 and, subsequently won various industry awards in the best smartphone and best design categories, but soon issues emerged: global sales of the HTC One were lower than those for Samsung’s Galaxy S4 flagship handset and HTC recorded its first ever quarterly loss in early October 2013 – a deficit of just under NT$3 billion (about US$100m, £62m). Marketing problems were identified by HTC as the primary reason for its comparative performance, a factor that had been previously cited by the company.
Following the release of the HTC One, two variants were released to form a trio for the 2013 HTC One line-up. A smaller variant named the HTC One Mini was released in August 2013, and a larger variant named the HTC One Max was released in October 2013. Similar in design and features to the HTC One, the upgraded aspects of the One Max include a display measuring 5.9 inches (15 cm), a fingerprint sensor and a removable back cover for expandable memory.
In March 2014, HTC released the HTC One (M8), the next version of the HTC One flagship, at press conferences in London and New York City. In a change from previous launches, the HTC One was made available for purchase on the company website and North American mobile carrier websites on the same day a few hours after the launch.
In April 2014, a new peak in sales emerged, the smartphone company reported sales climbing 12.7 percent to NT$22.1 billion, the company’s fastest growth since October 2011.
In September 2014, Google selected HTC to make its Nexus 9 tablet.
At the March 2015 Mobile World Congress in Barcelona, HTC announced a new Head Mounted Display called the HTC Vive. At the same conference, they announced the HTC One M9 (the 2015 HTC One flagship device, which was the successor to the 2014 HTC One M8).